Wednesday, September 16, 2015

Arun Jaitley launches NXT DIGITAL – Headend-In-The-Sky platform:

Finance Minister Arun Jaitley has
launched the Headend In The Sky (HITS)
digital platform initiative, under the
brand name NXT DIGITAL promoted by
Hinduja Group. The launch would
provide consumers with wider choice.
Now the viewers can have access to
over 500 television channels of their
choice – international, national, regional
and local; besides a host of other
services like e-applications and TV
everywhere. Customers in Andhra
Pradesh, Telangana, Maharashtra,
Punjab and Karnataka will now have
greater access to channels of their
choice with other states soon joining in.
Points to Note
The NXT DIGITAL Broadcast Centre
is a state-of-the-art next-
generation MPEG-4 facility.
It has been designed and purpose-
built to provide a variety of services
to the cable distribution fraternity
and their customers all across India.
The back-end technology systems
are based on sophisticated and
complex architectures.
The initiative will enable thousands
of entrepreneurial cable operators to
make a transition from analog to
digital across an estimated 120
million homes in India.